ABOUT US

hi love, i’m charlie — founder of Celoza 💛

Celoza didn’t start with a business plan. it started with a feeling — that little spark you get when you wear something that just feels right. i could never find jewelry that gave me that feeling, so i decided to create it myself.

it began in my tiny room back home in gothenburg — no team, no budget, just a dream and a desk covered in jewelry pieces, tape, and too many cups of coffee. nights blurred into mornings while i packed orders and answered messages from girls who believed in celoza before it was even a real brand. sometimes my friends came over, and we’d sit on the floor, surrounded by celoza bags and laughter. those nights are where the heart of this brand was born.

and honestly — that heart is still what drives us. every message you send, every photo you tag, every time you choose to wear celoza — you’re continuing the story that started in that little room.

because celoza has always been more than jewelry. it’s about the people who wear it, the confidence it brings, and the shared love for details that make everyday moments feel special.

what began as one girl’s late-night idea has turned into a community that stretches far beyond what i ever imagined — and if you’re here, you’re already a part of it. 💫

and today, i’m building this dream side by side with my brother carl — turning celoza into something we’re proud to create together.

with love,
charlie
founder of Celoza